American Craft magazine - redesigned and re-launched.
28 Sep 2007
American Craft relaunched with a new design for its October-November issue.
Andrew Wagner, founding editor at dwell moved to NY and took over as the new editor-in-chief of the magazine.
Wagner started this new venture with a Q&A clearly stating what were his choices for this new design.
This sincere introduction reveals some of the interesting interrogations the team had when reworking on the mag. Points regarding the title for example, and the choice of de-emphasizing the word american, “(…) considering the current less-than-stellar stature in the world of the United States“. After such a rare acknowledgment, Wagner answers with an irrevocable yet somehow humble statement, “(…) we are Americans“, then moves on to answering the question regarding the choice of inviting a french person on the cover, “(…) we decided it didn’t matter. For us, the power of craft is universal.”
Such answers, even as cheesy as they sound, give me confidence that somehow, through aesthetic discussions, we might reach a common understanding of our time.
Craft is carried by such a large amount of people - look at places such as Flickr and the myriad of blogs covering one’s special talent -, yet it is often diminished by we all know who, for not being able to convey the true essence of human creation, thus, it invigorates me to see that projects such as this one step forward.
On another note, it’s also lovely to read Wagner divulging that the inspiration for the mag’s new cover design came in part, from another great NY based magazine I love, Capricious.
(All images screen captures from american craft magazine)
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